Would you buy ugly fruit?

There’s a cool article on the Grist today talking about selling ‘sub-standard’ apples for cheaper- this is an excellent way to both cut down on food waste and to make good, fresh produce more affordable.  Food waste in America is embarrassing- one 2004 study estimates that we waste 40-50% of our food.  One of the many reasons for this lies in grocery stores’ reluctance to sell ‘imperfect’ produce– not spoiled or old produce, but imperfect produce- for example, peaches that are too small or apples that have a smaller than desirable proportion of red to green coloring.  Seriously.

A consequence of this perfectionist view, though, is that we’re drastically reducing the amount of food that we consider fit for grocery store consumption, where most of the country gets its fruit.  And by doing that, we’re driving up produce prices.  The company in this article works with suppliers and grocery stores to create a supply of cheaper, imperfect produce– food that’s still fit for consumption, of course, but that’s not as pretty as the standard we’ve set.

So what do you think?  Would you buy imperfect produce if it was cheaper?  I know that I always loved it when the grocery store I worked at over the summer put out it’s 6-for-$1 bags of funny looking but incredibly fresh apples and peaches (cobbler, anyone?)- but do you think that this is a viable model?

Advertisements

One response

  1. Isn’t calling food ‘imperfect’ part of the problem? Just because it may not look like something on magazine cover doesn’t make it ‘imperfect.’ Need a better name for food that doesn’t look like magazine perfect ‘frankenfruit’. Suggestions?

    This problem doesn’t just happen in the produce department; how about people that refuse to eat something just because it’s a day or two past an arbitrary ‘sell by’ date….or stores that have to throw it away even though it may still be nutritionally ok?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s